Here’s Why Sustainability is All The Rage Among Businesses

One could easily be forgiven for thinking that all the “sustainability” claims among Australian businesses are a marketing gimmick. While that is certainly possible for some businesses, however, the majority of Australian businesses are serious about achieving and maintaining sustainability within their business model. This is due to the fact that a sustainable business model deals with more than environmental protection. It encompasses all aspects of sustainability, which in turn provides for a more enhanced or improved outcome, projection wise, for your business in general.

Three Pillars Of Sustainability

Sustainability is, in reference to the Australian business community and potentially your business, the comprehensive undertaking of creating a business model based on the three pillars of sustainability. These three pillars are social development, economic development, and environmental protection. Inside each pillar are the elements that help in creating a system for your business that allows for said business to grow and improve while lessening any negative impact that its creation many have on either the social development of a community or the environment while at the same time improving the economic conditions that surround your business; thereby, increasing the chances of business success. This applies to businesses both large and small. Jack Welsh, the former CEO of the American conglomerate General Electric was quoted as saying “If I am running a business, I want to be sure I am green as can be.”


Sustainability Delivers For Your Business

Both your supply chain and your post market disposal chain play critical roles in sustainability. This combined chain of resources to product to waste can be referred to as the value chain. Sustainability creates value in every link of the chain. By implementing improvements in this value chain to comply with the pillars of sustainability, your business achieves a degree of resilience that is often denied to other businesses with a less sustainable model. At the same time, while the initial investment in creating this sustainable value chain may seem increased over the non-sustained model, the overwhelming fact is that in a sustainable value chain, the costs are reduced over the longer period, thus, adding directly the value to your business. Of course, there is also no denying that having a sustainable business model is also increasingly attracting customers, thereby creating further value for your company.

An Important Focus

Often for Australian business and those in other countries, the primary focus is on developing a sustainable value chain with suppliers. Importantly, the post market aspects of the value chain, such as commercial rubbish removal in Sydney, must be considered as part of the sustainability model for your business as well. For example, in Sydney only half of the commercially produced rubbish is recycled. Therefore, it is incumbent on our business to improve the after market part of the value chain by engaging in sustainable options concerning your commercial rubbish. This includes potentially engaging a non-governmental rubbish collection service that provides for a more complete rubbish to recycling service than that supplied by the city, which not only improves your sustainability business model but delivers real results concerning the three pillars of sustainability.

Every business has the desire to succeed and your business is no different, in that regard. By developing, implementing and following through with a comprehensive sustainability business model and condition, you not only improve the social and environmental conditions for your community but you enhance your business’ economic conditions as well. This is why more and more businesses are turning to the sustainability concept as it created value for everyone involved.


Author Bio –   Sarah Williams is an influential business personality who has been observing the growing trends in the corporate world. She loves to write about her observation and share her experiences with everyone.