How to Create a Daily Destination Website
Creating a website is totally different from creating an effective website. It is easy to think that making a website is just putting it there in cyberspace and people will flock into it. This is I think is a common mistake specially to businesses and companies who makes websites and I have a feeling that up to now many are still alien to the word “WEB 2.0”. So what is Web 2.0 ? Maybe a good definition is from Wikipedia and I quote:
The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in a virtual community, in contrast to websites where users (consumers) are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.
Gone are the days where websites are like catalogs or brochures that floats in cyberspace. A website now a days needs interactions from consumers or users and are not limited to viewing only. A participative approach where a company can hear what a consumer wants to say if he (the users) agrees or not or any suggestions he wants to share. So to sum it up, there are keys that business or company owners who happens to have a website should remember. These are communication, commitment, and engagement strategies. There is a video I pasted here from Small Business News which I think you might like.
See video below after this jump…..