Why Filipino Entrepreneurs Should Learn About Social Media Marketing?

I happened to meet a Malaysian businessman in a bookstore a week ago. I was looking for a personal development book when he approached me and talked about a plethora of self-help books which he was able to read for a decade already. His business is into leadership training and he is involved in a distribution business.

Nowadays, it is my habit to add new friends in Facebook as my way of storing contacts. When I visited his Facebook profile, what I saw was: a different name as compared to his real name in the business card, a tiny picture of a car as a Profile picture, a few friend connections, and a few personal information – which for me, does not speak of who I thought he is when he introduce himself to me.

When you apply for a job, you submit your best resume, right? If you are some sort of designer, you create the best portfolio. Social networking sites like Facebook, Twitter, and LinkedIn serve just the same. It is an online portfolio.
If you are in business and you don’t have an online presence, you’re missing a lot. Your online presence is supposed to show your credibility so people may trust, connect, and build relationships with you.

Social media is a great way to build connections fast and it is cost efficient. Here are some statistics (of Facebook alone), that tells why a Filipino entrepreneur should learn how to use social media as a business tool:

  • 25 million users from Philippines (#7 worldwide). More info here.
  • An average user is connected to 60 fan pages, groups, and events
  • People spend 500 billion minutes per month
  • 83% of companies use Facebook
  • Mobile users are twice as active as non-mobile

What does this statistics mean? Nothing but a huge opportunity for exposure right at the comfort of your home or anywhere you want to hang-out. You simply get online and get connected to thousands of audiences.
If we think about the law of averages, the more your business gets exposed to, the greater the chance for people to subscribe to or follow your business. The more followers you have, the greater the chances of having people build relationships with you. The more relationships you have, the greater the number of people buying products and services from you.

Social media is a relationship building tool; relationships that will earn the loyalty of your market – a global market, if you want.

What’s great is that most of the tools you will need are free of charge.

Click here to read: What’s the best business for social media marketing?

About the author: Paul Dumanig is an entrepreneur, a social media strategist, and an aspiring rock star. He is the owner of the wealth and personal development site called The Mighty Leverage.