Philippine Celebrities in Advertising – Is It Really Effective?

I always thought that a celebrity product endorsement is the best marketing gimmick on promoting a product but I read on an American commentator that it was not really so. He has some report shown on his website about it. I didn’t put his link here but you can search the internet using Google or Yahoo! search to find it.  I don’t know if that is also the case here in the Philippines because we idolized so much on our favorite celebrities and many Filipinos have their own favorite foreign celebrities specially now where teenagers and many young adults like Korean pop music.

I hope can research more on this topic and have a reliable survey on the effectiveness on celebrity endorsement here in the Philippines. If you have found any please tell me about it be commenting below this post. So far I only found in WikiPilipinas some info on the top 10 Philippine endorsers. See the list below:

  1. Kris Aquino
  2. Sharon Cuneta
  3. Manny Pacquiao
  4. Aga Muhlach
  5. Piolo Pascual
  6. Angel Locsin
  7. Judy Ann Santos
  8. Kristine Hermosa
  9. Maricel Soriano
  10. Sarah Geronimo

To know more about what product they endorse, go here >> Top 10 Philippine Celebrity Endorsers