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Tony Tan Caktiong: Success Story of Jollibee


Posted by Manny on March 7th, 2007

Tony Tan Caktiong was a Filipino Chinese entrepreneur who set up a two-outlet ice cream parlor business in the city of Manila. It was 1975 when he began his business. His father used to operate a kitchen in Fujian,China, which was where Tony’s association with the food services business began.

Eventhough his ice cream parlor business was doing well, Tony wanted to expand in the foods business – in the form of a fast-food outlet chain. He was inspired by the global popularity of companies like McDonald’s which was planning to enter the Philippines during that time, but Wendy’s and Burger King already had a presence in the Philippines.

Tony established his own chain of seven hamburger outlets in 1978 under the name Jollibee. He did not get a franchise like Wendy’s or McDonald’s. Tony and his brother went to the US in 1979 to study the fast-food business. They spent a couple of weeks looking at the kind of equipment used, the retail outlets, the food served and various other things. Tony decided to copy almost each and every aspect of US fast-food majors, particularly McDonald’s and benefited from tested business practices. In so doing he avoided ‘reinventing the wheel.’

Tony was aware that Jollibee could not compete with McDonald’s which had financial muscle and decades of expertise in the business. But by establishing Jollibee in 1978, Tony pre-empted McDonald’s entry into the country.

Jollibee’s strong focus on issues such as product development, operational excellence, customer service, marketing and promotion, and social responsibility, and the leadership helped it become the market leader in the Filipino fast-food industry, beating all the multinational companies. The company has globalization strategies and future prospects in the light of the new challenges it is facing in foreign markets.

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Posted by Manny

Manny Montala was an online entrepreneur who enjoys blogging about entrepreneurship and gathering information for his blog to help budding entrepreneurs. You can also reach him on twitter: http://twitter.com/mmontalaLike this post? Why not share it with your friends on facebook? Click the facebook share button!



18 Responses to “Tony Tan Caktiong: Success Story of Jollibee”

  1. Krizza Mae says:

    Your life story is so full of life and we can really learn from it

  2. Ninialyn says:

    The story is very inspiring and we can really learn from it…

  3. Mark Macatimpag says:

    HeLLoW Mga Ka ClaSsMaTeS D2 Na lng Kau Mag Research!

  4. Millionaire Acts says:

    I have also written an article about Tony Tan Caktiong and his Jollibee success story. He is truly inspiring to everyone.

  5. jefferson ruallo says:

    im proud you

  6. patrick john says:

    hi sarap ng chikcken joy

  7. khaila says:

    sarap ng spaghetti dyan yummy!!!! :) i love it hi

  8. kkhaila says:

    hi!!!!!!! kip it up jollibee o:-) :))

  9. REY says:

    I really inspire the story of tony tan.. i know we can do it also for our self>>just pray to god and hard working …

  10. diana rose c. peralta says:

    hi ang sarap talagang kumain s jollibee.,.,.,.,.,.,.,. sulit n sulit ang bayad u grabe.,..,.,.,.,.,.., tapoz ang delicious p ng mga food.,.,.,,.,.,.,.,.,., amoy p lng ulam n .,.,.,.,,.,..,., hahahahauahauh.,.,.,…………. promiz,,,,,,,,,,,,,,,,,,,,,,, im not a lyer…………………… i luv jollibee.,.,.,.,.,.,.,.,.,.,.,.,.,

  11. Charlene Mae F. Pura says:

    .,wat a vry nyz story.. very inspiring!! we shud tolerate diz kind of person.. nver giv up.. lyf must go on.. hehe.. .,ghe, i hope i can be successful as u are!! haha.. ^_^

  12. jerik says:

    hi u are so hardworking person

  13. Cominar says:

    His story is indeed inspiring, there’s no doubt about it. But, how I wish fast food chains products are healthy. I think what will threaten the existing fast food chains is the gradual health consciousness of people.

  14. weng says:

    jollibee is one of my favorite food chain.. when im hungry, jollibee comes first to my mind. hehehe.. my family tease me, that my face seems like a jollibee..wew..the best.. kep it up..

  15. pheey says:

    the beest tlga jollibee :]] saraap ung chicken nila unlike the mcdo na ang liit ln nan chicken :)) bstaa lhat nan fuds dto msaraap :)) KEEP IT UP ! :]

  16. bhela says:

    haiizz…i hope i can be like him someday..i want also to be successful in business field…

  17. richie g de la cruz says:

    super standard tlaga ung jollibee when it comes to food service and cleanliness

  18. JAMES N. ALVAREZ says:

    i ADMIRE YOUR STORY.i AM ABIG FAN OF YOURS.

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